Who we are

CEO Rachel Alexander (Bcom, BA): CEO, founded the company in 1996. Self-Employed Woman of the Year (Sth Is) 2000. Formerly Tourism & Marketing Consultant KPMG (3 yrs), & Marketing Manager for companies including T & Ski, Air New Zealand (Cargo), LWR Industries, Allied Mortgage Guarantee (United Bank), and Solar Wings (UK). Enjoys polo (horses), skiing & gardening.

Steve Gurney (Dancing with the Stars star & Multisport Legend) on Rachel.
“Rachel has mastered many of life's dances. I first met Rachel when she was a hang-gliding competitor. It was her aliveness and zest for her sport that first magnetized my attention. I wanted to learn her unique combination of savvy planning, determination and fun. I thought I was doing it hard in my wee minority sport of Coast to Coast Adventure racing, but against huge gender odds in a less than minority sport of hang-gliding, Rach achieved world fame. What truly shows her brain must be bigger than a planet is the way she successfully adds more and more complex dances to her repertoire.” www.gurneygears.com

Senior Creative Joanne Cormack: They say that actions speak louder than words – but for Jo, our Senior Creative, her best actions are with words. Jo has a knack for catchy headlines together with a talent for delivering detailed communication that will connect you with your customers. Jo’s skills have been honed from a decade of matching client briefs to creative as an Account Manager. Her rare ability to think both creatively and commercially to deliver highly relevant concepts that are often eyebrow raising but never pie in the sky – makes her a natural at delivering compelling and inspired ideas that will get you results.

Art Director Andy Bridge: Andy has been providing fresh, energetic creative ideas for print, DVD and web sites for seven years. Most recently he was Creative Director at hairyLemon Media Solutions and has held design roles at Spunkmedia and ZeroOne. A hands-on interactive Art Director with strong concepting and design skills, Andy also has an eye for photography and runs a photo library in his spare time.

Account Manager Clementine Marshall: Clementine is not your average 26 year old grad. In between completing a Fine Arts degree at Canterbury, Clem spent two years representing New Zealand as a full time rower, competing internationally at the World Champs and World Cup regattas. Juggling such a demanding schedule required huge determination and the ability to continually strive for excellence. Rachel, also a former NZ sports representative, recognizes that sports prowess develops many key skills that can be applied for business success. Not only does Clementine possess an amazing work ethic, she is incredibly personable – and also an exhibiting artist in Christchurch and Wellington. Go Clem!

Media Placement [TV & radio] Dale Spencer, Media 360, Auckland: Dale has a career of 18 years in media including managing Y&R’s media arm, The Media:Edge.cia. He has handled 90% of NZ’s largest media spending clients including Air New Zealand, Star Alliance, Lion Nathan Breweries, Postie Plus, Pacific Retail Finance and has generated $10million in billings per annum in just two years out on his own. He is fully connected to AC Neilsen to bring the best insights out of your target market’s media, demographic, attitudinal and lifestyle habits including Peoplemeter research, Panorama research, AdQuest, Dataline and TV Map.

Research Mark Lloyd: Ignite Research, Wellington: Over 14 years practical research experience, and was formerly General Manager of commercial research services for TNS (formerly NFO and CM Research) and has held various roles within multi-national organisations. Specific sector experience is in Financial Services, IT, Telecommunications, Local Government, Professional Services and Business Services. His unique blend of both research and business experience means he delivers pragmatic research solutions and insights grounded on a thorough understanding of commercial realities. Experience in qualitative research and quantitative surveys, customer satisfaction and loyalty research, stakeholder research, research, communications tracking with an emphasis on brand health, brand positioning, advertising development and concept testing, and public opinion polling.

Office Assistant Olivia Mann: Olivia is currently in her third year at university studying towards a Bachelor of Commerce majoring in Marketing and Strategic Management - but when she’s not studying she’s getting hands-on experience at Alexanders. Olivia’s a high energy girl, adept at meeting deadlines, interacting with clients, covering reception – and makes a great coffee! What a perfect match for the Alexanders team.