by Jack Loechner, Tuesday, Oct 2, 2007 8:32 AM ET Advertising.com, Inc., in their Bi-Annual Online VideoStudy, comparing the first half of 2007 with the last half of 2006, reports that 62 percent of survey respondents are viewing video online and are comprised mostly of those ages 35 and older viewing news clips. Analyzed by [...]
Archive for March, 2010
Basic Marketing Checklist
March 31st, 2010
A good marketing strategy is a huge undertaking. Here is a summarised checklist of what you will need to develop. Print off this page and see what you are on top of, and what you still need to work on. Share
Classic Marketing Mistakes
March 31st, 2010
All companies face a constant challenge to improve the effectiveness of marketing expenditure. In this article, we suggest eight key marketing activities, as well as a number of mistakes to avoid, which will assist you to reduce wasted expenditure, get better leverage from your time and effort, and most importantly, increase customer satisfaction. Share
Branding Checklist
March 31st, 2010
There is a lot to cover off when it comes to all your marketing material and activities. Print of this page and check off what you have already taken care of, and what you still need to do. Share
Direct marketing CRM customer retention tactics
March 31st, 2010
You can increase profits by up to 100% if you keep just 5% more of your customers (Harvard Business Review) This is because: i) As time goes on, repeat customers spend more than one-off customerse.g. the credit card industry. On average a customer in the first year generates $30 profit for the organisation. By the [...]
Generate leads from your Yellow Pages ad
March 31st, 2010
Most of our clients tell us that enquiries from the Yellow Pages are a major source of business for them – and in fact the major source if your product or service is home related. If it has not generated much business for you in the past, it may be that your layout is ineffective, [...]
4 goals to build website traffic
March 31st, 2010
Marketing online increases access to your target audience while maximizing your advertising budget. While there are many opportunities available, there are also many opportunists. So how do you know how to sort the opportunities from the expensive lessons? The promise-the-earth Indian email marketers from the genuine articles? At Alexanders, developing an online marketing strategy targets [...]
18 Life Lessons for Success in Business
March 30th, 2010
Rachel Alexander has been described as the Marketing Doyenne of advertising in the South Island. Before starting business Alexanders Advertising ten years ago, she represented New Zealand three times at World Hang Gliding Champs, was national Womens Champ for six years running, and was 13th at the Womens World Championships in Austria. Rachel took time [...]
Why invest in online marketing?
March 29th, 2010
Most businesses recognise that more time is spent on the web and they need to move funds away from Yellow Pages to online marketing. However why and how should this happen?
How do search engines rank sites?
March 29th, 2010
Search engines send out robots to trawl and “skim read” sites. There are different algorithms that help them work out who to put first. They look for the search phrase used consistently in the places indicated, coding and links (our site was optimised for “advertising”): Share