Should you build your online profile through your company Facebook page, or through your web site? This blog explores the dilemma facing marketers and gives answers.
Archive for the ‘Internet Marketing’ Category
The #1 mistake companies make with web site key words
March 29th, 2011
The number one mistake companies make with site keywords is guessing what phrase will be the top phrase to optimise their site on. Here’s why this is a dangerous strategy.
Online spend up 26% – now third top media in NZ
March 18th, 2011
The 2010 NZ ad spend results are just out and reveal that online advertising is now the third top medium, after newspaper and television. Online advertising grew by more than 26 percent last year. Click to view.
Who should have a corporate Facebook page?
December 1st, 2010
What emphasis should you put on building your web site versus your Facebook page? Who should create a Facebook page?
Three ways to reach people on the internet
September 29th, 2010
With the internet now commanding over 12 hours a week on average, and over 20% of people’s total media consumption, it’s logical for marketers to work out how they can reach customers while they are on the internet. Strategies fall broadly into three areas:
1. Come up in search engine searches
Getting customers while they are [...]
Internet crushes newspaper: latest stats on NZ media trends
August 2nd, 2010
A recent Roy Morgan paper on NZ media trends demonstrated that time spent on the internet greatly outstrips6 time on newspapers and magazines. 21.4% of media consumption
Google Caffeine: new indexing algorithm shifts goalposts
August 2nd, 2010
Google continually tweaks its search algorithm but recently released a major update designed to show 50% “fresher” content. We have noticed a dramatic change in search results: a higher ranking is given to recently dated newspaper articles, blog posts, video posts and images. Spiders used to go out every two weeks to crawl sites and [...]
Online video watching soars: top trend for 2010
July 8th, 2010
A survey completed June 2010 shows 50% of web users are watching a video on the web at least weekly. The stats are even higher for general audiences 18-24 (67% watching weekly) and guys in particular (85% of 18-24 year old males watching weekly). This is extending into television watching habits with 38% saying they [...]
4 goals to build website traffic
March 31st, 2010
Marketing online increases access to your target audience while maximizing your advertising budget. While there are many opportunities available, there are also many opportunists. So how do you know how to sort the opportunities from the expensive lessons? The promise-the-earth Indian email marketers from the genuine articles?
At Alexanders, developing an online marketing strategy targets your [...]
Why invest in online marketing?
March 29th, 2010
Most businesses recognise that more time is spent on the web and they need to move funds away from Yellow Pages to online marketing. However why and how should this happen?
About Rachel Alexander
Rachel Alexander is a specialist internet marketing minx with over 20 years experience in marketing (see more)
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