How Marketing Has Evolved History of Marketing Infographic From: HubSpot Marketing Software Share
Archive for the ‘Marketing’ Category
Is it time to use smart phones in your marketing mix?
April 26th, 2011
Up to 50% are predicted to own a smartphone by Christmas 2011. Is it time to integrate mobile phone marketing into your marketing budget? How?
Facebook and Twitter activity affects web page rankings
April 26th, 2011
Facebook and Twitter activity do affect the organic rankings of Google and Bing. This article summarises the clues on the key factors that are used to affect the authority and the trust of the site.
Why mobile phones will be the key marketing tool of 2011
April 5th, 2011
Why mobile phone marketing will be the key tool for 2011. Recent impressions from trip abroad.
Basic Marketing Checklist
March 31st, 2010
A good marketing strategy is a huge undertaking. Here is a summarised checklist of what you will need to develop. Print off this page and see what you are on top of, and what you still need to work on. Share
Classic Marketing Mistakes
March 31st, 2010
All companies face a constant challenge to improve the effectiveness of marketing expenditure. In this article, we suggest eight key marketing activities, as well as a number of mistakes to avoid, which will assist you to reduce wasted expenditure, get better leverage from your time and effort, and most importantly, increase customer satisfaction. Share
Direct marketing CRM customer retention tactics
March 31st, 2010
You can increase profits by up to 100% if you keep just 5% more of your customers (Harvard Business Review) This is because: i) As time goes on, repeat customers spend more than one-off customerse.g. the credit card industry. On average a customer in the first year generates $30 profit for the organisation. By the [...]
Generate leads from your Yellow Pages ad
March 31st, 2010
Most of our clients tell us that enquiries from the Yellow Pages are a major source of business for them – and in fact the major source if your product or service is home related. If it has not generated much business for you in the past, it may be that your layout is ineffective, [...]
Top 4 performing marketing channels in a recession
March 29th, 2010
There are four top performing channels in a recession, according to Rachel Alexander from Alexanders Internet Marketing: 1.Search engine marketing This is the process of connecting people looking for your product online, with your website. 2.Websites The focus is on aligning content with the most popular keywords (so it magnetises traffic), minimising attrition and maximising [...]