A survey completed June 2010 shows 50% of web users are watching a video on the web at least weekly. The stats are even higher for general audiences 18-24 (67% watching weekly) and guys in particular (85% of 18-24 year old males watching weekly). This is extending into television watching habits with 38% saying they are interested in watching these videos via a computer connection to their television. So make sure when you update your tv, you get a computer-enabled version (I just bought the Panasonic Viera 42″ and paid an extra NZ$900 for the internet option).
How is your online behaviour changing? My babysitter doesn’t watch TV – her family sits around the livingroom with laptops watching You Tube videos.
Instead of watching TV with full attention, people have a laptop on their knee. A home building client says people are redesigning the living room so they sit at a computer terminal where they do banking, email etc watching the TV out of the corner of their eye, rather than sitting in front of the box.
It is only a matter of time before our homes combine TV and internet, but the challenge lies in multiple channels, different genders and different content interests. This morning my 5 year old screamed that he couldn’t watch cartoons while the family watched soccer semifinal! Will we end up with two boxes? What do you think?
