A recent Roy Morgan paper on NZ media trends demonstrated that time spent on the internet greatly outstrips6 time on newspapers and magazines. 21.4% of media consumption
Google Caffeine: new indexing algorithm shifts goalposts
August 2nd, 2010
Google continually tweaks its search algorithm but recently released a major update designed to show 50% “fresher” content. We have noticed a dramatic change in search results: a higher ranking is given to recently dated newspaper articles, blog posts, video posts and images. Spiders used to go out every two weeks to crawl sites and [...]
Online video watching soars: top trend for 2010
July 8th, 2010
A survey completed June 2010 shows 50% of web users are watching a video on the web at least weekly. The stats are even higher for general audiences 18-24 (67% watching weekly) and guys in particular (85% of 18-24 year old males watching weekly). This is extending into television watching habits with 38% saying they [...]
Streaming Video Becoming a Habit At All Age Levels
March 31st, 2010
by Jack Loechner, Tuesday, Oct 2, 2007 8:32 AM ET
Advertising.com, Inc., in their Bi-Annual Online VideoStudy, comparing the first half of 2007 with the last half of 2006, reports that 62 percent of survey respondents are viewing video online and are comprised mostly of those ages 35 and older viewing news clips. Analyzed by age [...]
Basic Marketing Checklist
March 31st, 2010
A good marketing strategy is a huge undertaking. Here is a summarised checklist of what you will need to develop. Print off this page and see what you are on top of, and what you still need to work on.
Share
Classic Marketing Mistakes
March 31st, 2010
All companies face a constant challenge to improve the effectiveness of marketing expenditure. In this article, we suggest eight key marketing activities, as well as a number of mistakes to avoid, which will assist you to reduce wasted expenditure, get better leverage from your time and effort, and most importantly, increase customer satisfaction.
Share
Branding Checklist
March 31st, 2010
There is a lot to cover off when it comes to all your marketing material and activities. Print of this page and check off what you have already taken care of, and what you still need to do.
Share
Direct marketing CRM customer retention tactics
March 31st, 2010
You can increase profits by up to 100% if you keep just 5% more of your customers (Harvard Business Review)
This is because:
i) As time goes on, repeat customers spend more than one-off customerse.g. the credit card industry. On average a customer in the first year generates $30 profit for the organisation. [...]
Generate leads from your Yellow Pages ad
March 31st, 2010
Most of our clients tell us that enquiries from the Yellow Pages are a major source of business for them – and in fact the major source if your product or service is home related. If it has not generated much business for you in the past, it may be that your layout is ineffective, [...]
4 goals to build website traffic
March 31st, 2010
Marketing online increases access to your target audience while maximizing your advertising budget. While there are many opportunities available, there are also many opportunists. So how do you know how to sort the opportunities from the expensive lessons? The promise-the-earth Indian email marketers from the genuine articles?
At Alexanders, developing an online marketing strategy targets your [...]
About Rachel Alexander
Rachel Alexander is a specialist internet marketing minx with over 20 years experience in marketing (see more)
Subscribe to our monthly enewsletter: monthly updates on latest marketing trends, internet marketing strategies & case studies
Videos
View our YouTube marketing videos
166 Fendalton Road, Fendalton * ph 348 8477 * fax 348 8478 * designed by Alexanders | powered by Wordpress | Sitemap