• 79.2% of US web users do not look at page 2
• 80% of users click on top three results on page 1 from searches
• 95% of New Zealanders use Google for performing searches.
Therefore if your site doesn’t appear on page one for your category’s highly visited keywords, you are missing out on a huge amount of web traffic. But herein lies the problem: what are your category’s most highly visited key words?
“Many clients assume they know what people are likely to be typing in and guess the keywords to brief their web company. In my experience, after doing the analysis, they are usually wrong and reorganizing their site around a similar but not exact keyword phrase generates a much higher amount of traffic,” says Alexander.
In fact there are hundreds of variations, and often it’s the ones you hadn’t thought of that are highest ranking. And if you go for that phrase, you need to know how contested that phrase is to see if you can compete on it as some will be simply too hard to get on page one with. In that case, it’s advisable to choose a second tier phrase.
Here’s a test: which one of these do you think gets the most hits?
• Internet marketing
• Internet marketing company
• Web marketing tips
• Search engine optimization
• Search marketing
• Web advertising
One of these got 165,000 searches in New Zealand last month. Another one got only 91 searches. Which one would you pick to optimize your site on? Neither of the aforementioned – as one has too little traffic, and one is too highly contested!
Alexanders performs thorough analysis of the keywords for your category and recommends which ones you use in your site. Simply by changing some words and code around, without having to build a whole new site, you can greatly influence the amount of traffic you attract. Keyword analysis by Alexanders costs around NZ$1000 + GST. What better way to kick start traffic to your site? Simply contact us and we’ll work with you to to get relevant category info to begin our quest.
Once the influential keywords are determined, the next step is to prepare a technical brief for your web coders to insert the new wording and code into your site. This is around $NZ1,000 for an average site.
Next we wait for robots to revisit your site, and keep an eye on how your site is progressing on rankings for key phrases. An important step is determining how and why your competitors are outranking you online. We can determine: what keywords they are targeting, how they are achieving a higher ranking, and what you can do to outperform them. This forms a part of a Search Engine Optimisation Plan. Such information can inform updates of your site: what new pages need to be added, what language the customers are using to find your products, how your menu or home page could be altered to make your site easier to navigate.
Please take a look at our search engine optimisation page to find out more about how this can drive more leads from your web site, or grab a cuppa and look at our video on why search engine optimisation should be a top priority this year. Any questions? Feel free to ask, or we can set up a time on Skype to talk about it.