21% of total media consumption is now on the internet. Internet time is now the third top media consumed, after television and newspaper. Spend on online marketing grew at 26% last quarter in New Zealand. In 2007, only 2% of marketing budgets was spent online. In 2008 this increased to 9%. For the year ended 2010 it was 10.5%. This was SPEND. Yet media consumption of internet is 21.5% of the average New Zealander’s time per week (12 hours).
In accommodation, 77% of people prefer to source information on the internet. The question is, how much of your marketing budget have you allocated to online? And what are you going to do with it? Not sure how and what to do? See our Alexanders Internet Marketing online marketing overview page. Our Christchurch team has Skype and has clients from Invercargill to Auckland. Let us know if you want some help to determine which online marketing strategies are appropriate for your business.
Tags: internet growth, online advertising, online growth, online marketing