Branding – high level brand management team

Contextual and introspective, a brand’s power is immense.  Nurture it.  Protect it. Branding is your weapon of choice in establishing and retaining competitive advantage.  At Alexanders, we help you relegate the competition by encapsulating your core values in a singularly powerful proposition based on market insight.

Alexanders’ approach is a unique method of developing a powerful brand architecture that will create enduring value for your business and form a platform to underpin and give cohesion to all marketing communications.  It’s about forward thinking and future proofing. [See also logo design]

Most companies are good at short-term tactical marketing initiatives but rarely get around to working on the more important longer-term aspects of brand management.  A brand that makes a compelling connection aimed straight at the consumer’s heart is, after-all, the ultimate way to premium profit generation.

A full suite of brand management tools maintains complete brand integrity through consistent communications that are unmistakably yours and unquestionably right, so yours is the brand your customers instinctively choose to be surrounded by.

Getting your external communications right is a major milstone, but pointless unless those insie your organization are captivated and empowered to deliver on the promise.  We think of this as ‘beyond branding’ – where the inside meets the outside.

Branding services

• Brand development – logo, corporate identity, slogan, rationalization of a family of product logos
• Brand workshops – facilitating workshops to produce a Brand Architecture (what you stand for diagram) with senior execs to articulate your brand, define values, and describe core essence
• Brand specs manuals – from simple to large scale, we design manuals for correct brand use, stationery, and advertising layouts for international distributors
• Stationery, calendars, vehicles, trade show stands, outdoor signage
• Online brand management: web sites, Facebook pages, social media strategy
• Collateral such Annual reports, brochures
• Wall art – bringing your office reception and staff room walls alive through graphic design of core brand elements
• Advertising campaigns – online, offline, text, television
• Brand audit – review of all brand collateral against your Brand Architecture

Cluster and save with these popular branding modules

1. Logo + business cards + letterhead + stationery

2. Logo + pdf specs sheets

3. Brand essence workshops + brand onion (values diagram) + brand rationale booklet + screen saver for staff + brand induction booklet for new staff