Agriculture

Donaghys ads

Here is a selection of print and advertising work for Donaghys. The first three are ads for Rural Contractor magazine for baling products; the map was a newsletter page outlining sales reps around the country; the white pages are an example of pages from a comprehensive technical product catalogue for rural retail outlets; the following three pictures are from the six page Mussel Rope brochure produced in English and Spanish for trade shows and export markets.

They needed a series of posters at their stand for this year’s Fieldays showcasing the latest in their agricultural products for feed conservation. A selection of these are as displayed in images 11 and 12.

Donaghys Arboriculture Brochure

Tony McDonald, Rope & Cordage Manager, Donaghys on 8 pg A4 brochure
“We got exactly what we wanted! In this niche (arborists), you have to be talking their talk, and relating to the industry. The brochure Alexanders produced is professional, technically informative (not just a bunch of pictures), and industry specific. We’ve had lots of good feedback - no one was expecting something of that level of professionalism from a New Zealand company - it puts us on a par with our international competitors.".

Elliot's Nursery ad

Four Seasons Molasses ad

This campaign demonstrated the effects of molasses on cow digestion for Gardner Smith, showing how much more energy cows had (pic 1 pads on fenceposts), better health for expectant mums (pic 2 baby rattles on fencewires), and relaxed temperament (sunnies).

PGG Wrightson half year report brochure

This half year report was commissioned shortly after the merger. The design incorporated colours from recent Corporate Brand Specs.

PGG Wrightson Newsletter

With over 2,500 staff, and multiple divisions, it’s hard to keep everyone in the loop.  An old newsletter had too many audiences (staff and clients), so Marketing Manager Lizzie Parker invited Alexanders to develop a new newsletter specifically for staff.  The final version builds in an entertainment factor, informs staff of key initiatives, and educates them on what different departments do.

PGG Wrightson Trade Show Stand

PGG Wrightson requested an innovative trade show stand like a billboard wrap.  The project had an urgent turnaround and the Alexanders team found the supplier and turned it around in 24 hours.