Hospitality & Tourism

Christchurch & Canterbury Convention Bureau designs

Alexanders was commissioned to develop a cover and theme for this year's Meeting & Incentive Planner cover, and trade magazine advertising to promote the area as a conference destination.  The theme we developed was "Christchurch & Canterbury - Inspired & Unexpected".  The ads featured juxtapositions between Dignified & Quirky (Punting by band rotunda, drama characters from a festival), Fast & Furious (rafting and Patrick Duffy taking off the expression on a gargoyle), and Work and Play (conference venue, and swimming with the dolphins).

“We are absolutely thrilled with the design that Rachel and Jay came up with for the cover of our 2007-2008 Christchurch & Canterbury Convention Bureau Meeting & Incentive Planner and the supporting advertising campaign.
We've had hugely positive feedback from our clients industry and our Business Partners, who appreciate it's fresh design that transcends the average tourism approach using shots of trams and punts. We are especially delighted to see how it stands out well from competitor destination advertising.” See ad campaign
Annette Pendergast, Manager, Chch & Canterbury Convention Bureau.

Christchurch International Airport Campaign

Hermitage Cookbook design and advertising

was time to upgrade the Hermitage Cook Book, a great gift for wholesalers and also a good seller in the gift shop. Alexanders handled The Hermitage account for seven years, including regional seasonal advertising, large trade show displays for TRENZ, emarketing, and web site templates. 

Hiking NZ brochure design

Millennium Hotel Pack design

Rare Fare flyer

A new delicatessen stocking food sourced from boutique producers all over the country was located set back from the street. Owners wanted to increase its regular client base. Alexanders developed four different headlines to trial on sandwich boards to determine which would generate best conversion. We coached a promoter who handed the flyer with coupon out to selected Merivale/Fendalton residents, put them on windscreens, and also did a letterbox drop.

Rydges menu design

Rydges Hotel required new bar and restaurant menus, that could be updated easily. We designed a laminated cover and updateable templates for the wine list and menu.

Shotover Jet direct marketing piece

Shotover Jet’s referral base was under threat with the departure of a key staff member. Referral agents in town were either transient, or had not refamiliarised themselves with the ride and facilities for many years. Alexanders conceived a VIP club loyalty programme. The first piece generating a 67% response rate was a postcard with colourful gay guys in retro funky swim gear, and invited referral agents to join an exclusive club, but first they had to undergo an exhilarating “initiation ceremony”. The ceremony was of course a familiarization of the facilities and jet boat ride. They received a certificate as an accredited reseller, a letter with die cut membership card entitling them to discounts and local bars etc, and this was adapted to create a pre-printed newsletter template to keep Shotover Jet top of mind.

Skyline Gondola brochure

This new look was launched at TRENZ 2007 with a high impact trade show stand and DLE tourism brochures.  It has been rolled out into directory adverts and business cards.

Skyline Gondola Pass Card

The client wanted their existing Gondola Pass Card template that we designed uplifted, giving it a fresh look for 2008.

Skyline Stationery

Using Skyline’s existing creative style, we applied these same design elements across multiple stationery items ensuring the core essence of the brand was captured.

V-base coffee table book design

NCC New Zealand (now called V-base) incorporating the Convention Centre, Westpac Centre and Christchurch Town Hall, wanted a coffee table book for the top 1000 corporate executives around Asia to promote its conference facilities in Christchurch. The theme was “a perfect fit” using shoes and tailoring i.e. whatever the occasion, there was a venue that was the perfect fit. With generous support from Pak World, details included embossed and foiled designs which won us a Gold at the Pride in Print Awards.