TV Ads

35% of media time overall is spent watching television. Combining voice, images and movement, TV ads enable you to engage your customers and tell a vivid story. Given you have suitable budget (min $100k locally, min $250k nationally), a TV ad campaign can work wonders. On a lesser note, there are local programmes which work well to home-based females, proven winners for home related products and services.

Brents Toyotas TV commercial ad series and here

Research showed previous advertising with cats had strong recall of Brents Toyotas'. However the bow tie and stroking the tabby were verging on cheesy, so Alexanders reworked a campaign utilizing cats in a more creative way to illustrate advantages of buying a car from Brents e.g. dirty pawprints on bedspread = four wheel drive Landcruisers, adventuring. Mousetrap = our 3 month warranty ensures you won't get caught out. Fish bowl = catch a good deal. We also created a bloopers ad out of the footage of cats not acting on cue! The client is still using these television commercial ads three years later. The donut beginning/end frames minimised the amount of cat footage required. View the ad here and here.

Raeward Fresh television commercial

This television commercial ad was used to launch two new stores over twelve months, and to keep the brand top of mind with existing customers. This campaign positioned Raeward as a viable alternative to supermarkets and captured the wide aisles, vibrant produce and more casual environment. View ad here.

South Canterbury Finance television commercial

With multiple regional brands making it hard to gain recognition as one of the dominant players in the finance industry, South Canterbury Finance branches united under the umbrella SC Finance to promote lending for vehicles and home renovations. View the ad here and here