Catalogues

Donaghys catalogues design

A new management team brought fresh impetus to this tried and true rural brand. However most marketing material was very dated. Alexanders created a fresh new look and colourway that could be rolled out across all collateral and packaging, incorporating the gutsy values representative of the new management style.

NZ Sock Co. catalogue design

Another example of an enduring design (do it well the first time – cheaper in the long run!), the New Zealand Sock Company had a small customer base and reprinting an entire catalogue each year would be uneconomic. Furthermore, they did not want to present all ranges to every client. Alexanders designed a cover, pre-printed colour template page, and product page structure, so that the client could laser new product info onto pages and spiral bind relevant pages together for specific customers.

Salomon catalogue design

Snoworld, the distributor of Salmon in New Zealand, wanted a magazine style catalogue to promote its new season stock to retailers and punters.

Skope Hotbook/Coolbook catalogue design

Heating and refrigeration catalogues are one of Skope’s key tools for promoting its product range to specifiers, builders, electricians and the hospitality trade. Alexanders reviewed and restructured the Coolbook and Hotbook for Skope, developing a new chapter system that made it easier for customers to discover which range would be relevant to them, and a stylish grid to incorporate technical specifications for products of variable sizes.

“We are highly reliant upon Alexanders to reach our market and differentiate us from the competition. I’m very impressed with their work on our primary refrigeration marketing tool, which continues to be enjoyed by the foodservice customer base. The Alexanders team are easy and fun to work with – my expectation that they’ll get it right never falters. They listen – it’s important.”

Guy Stewart, Managing Director, SKOPE Industries Ltd.

Spouting catalogue design

Alexanders designed a catalogue for Canterbury Continuous Spouting that could easily be updated without requiring a full reprint.