Logo design | brand portfolio

A refreshed brand identitiy reflects your core business, and gives prospects and customers cues about what you stand for.  Robust logo design communicates your strength and makes a strong first impression. Revitalising to avoid a tired or dated image occurs on average every seven years.  Here are some examples of branding we have designed:

Pillars lnc

Pillars is a New Zealand charity that supports children of prisoners, aiming to break the cycle of inter-generational crime through mentoring (children of prisoners are seven times more likely to become offenders). This circle on this logo design represents the cross section of a pillar; pillars of support never crumble onder the stresses of life when they're connecting together.  The smaller circle represents the children coming through as our next generation.  The larger circle represents the Pillars community, who are making a positive path for these children. We also redesigned their website.

Merivale Retirement Village

Taking the cue from an original scrolly M, we updated the classic logo style for this local retirement village.

PK+

Gardner Smith launched its dry dairy feed PK+ made from palm kernel and molasses.

Medicus

Aon Insurance extended it’s professional indemnity insurance to doctors.

Honey Software

This HR software enhances employee productivity. The logo theme shows an abstract bee pollinating a flower indicating the order and efficiency of a bee hive.

Kids for Cambodia logo

This was a charity set up by an Ashburton family who raised money to build a school for children in Cambodia as their daughter was travelling there as part of a school trip.

Mike Smith logo design

Winslow logo design

Mid-Canterbury company Winslow Ltd has a wide range of agricultural services ranging from contracting, seeds to dairy technology.  Consolidating several brands into their more commonly used nickname, they needed a rugged, dependable brand that could be applied across many business facets.

Origin Assured Seed

New Zealand Grain & Seed Trade Association wanted a symbol developed to reflect seed that had passed certain quality criteria.  This symbol is both a tick and a seedling/grass.

Benchmark business valuations

The client wanted a logo that implied measurement and process.  The treatment of the A gives a mathmatical dimension.

Cameo Grove logo design

A Christchurch Property Developer wanted a contemporary, modern, catchy brand for the subdivision near Burwood which would be memorable.  Whilst slightly interrupted by the recession, titles have been issued and all is going according to a slightly amended plan!

Hoogervorst logo design

A simple typographic logo was developed for an architectural builder with slim business cards to appeal to architects.

EcoPark logo design

Industrial waste recycling park.

“In all my time in marketing (from brewing - FMCG - waste minimisation) I can’t recall ever before being so immediately impressed with a new logo and image as I was with “ecopark” from Alexanders. The process, from meeting to brief to proofs was flawless and produced a logo and look that required absolutely no changes. This was all completed under considerable time pressure imposed by us. Thanks.”

Stephen Bain, Business Development Manager, TerraNova

Abacus logo design

This brand was designed for a professional indemnity insurance firm run by Aon Insurance. The symbol is a modern take on an old abacus. Facing aggressive competition from a new player, presenting a more professional image was key to credibility and customer retention.

Dynamic Controls

A branding workshop for the manufacturer of electronic wheelchair componentry revealed that the core business was "enabling motion".  This logo represents both electronic movement, and movement around a joystick.

MG Marketing rebrand

This logo for one of the two major produce distribution companies reflected an abstract fruit or vege shape with trade from New Zealand around the globe.

Croys branding and company logo update

A proactive accounting firm in Ashburton had a logo that did not live up to the firm's ethos. The old cream stationery with blue foil lettering didn’t reflect the true nature of one of the South Island’s most energetic accounting firms. The symbol is an upgrade of the old logo which had a finger on a button on an antiquated calculator.  In addition to a logo update, we facilitated a brand workshop to articulate what the firm stands for.  This was rolled out in a creative look not only in their corporate profile, but also in the fit out of a new building, with the reception, meeting rooms and staff rooms communicating the theme.

Highly commended, Sth Is Advertising Awards 2002.

“I chose Alexanders because I liked the way they operate. They were creative and imaginative, interested in us and wanted to know what we were about. They didn’t try and reinvent us – just enhanced us. The branding work they did for us gave us a whole new image and self-belief. It set a platform for us to be as big as we want to be.

The work set us apart – modern and refreshing yet still professional. We’ve been growing at more than 20% pa for the last two years since the branding work. It’s still the personal relationship that matters, but I keep getting surprised about the number of people who know us. While it’s obviously not the only contributor, I have no doubt the branding was instrumental in our success.” Trevor Croy, Croys Ltd (Accounting firm).

Commtest logo design

Commtest, Ascent, Profiler. Electronic variability measuring machines that test if bearings and machine components are worn and need replacing.

McArthur Ridge logo design

Logo for subdivisions with pinot noir grapes in Cromwell.

Oxford Clinic logo design

Surgeons and health clinicians. The old logo with staff and circle was detailed, and the colours were looking dated. This marque retains an abstract version of a medical staff which also represents the embracing, caring nature of the services performed.  A brand workshop also helped the partner surgeons to articulate their raison d'etre.  This was used as the foundation for text in a corporate profile and web site.

Tait logo design

Logo updates for old established brands are often better tackled as a matter of evolution rather than design genius. The old logo had a rectangular block that looked dated. The typography was close together and confusingly read “7 AIR” to some new customers. We dropped the box, spread the letters a little, and developed a typographic hierarchy for the multiple business names and divisions throughout the world. This was packaged in a comprehensive brand manual. Workshops were run with a number of teams, and interviews done internationally, to elicit the core values and authentic brand that was unique to Tait and helped it compete internationally with giants like Motorola.  Branding is always contextual and your core promise should be looked at relative to your competitors.

Caci logo design

This enduring logo was designed many years ago.  The figure in the middle represented feeling good about yourself, renewed confidence from skin treatments.  Since then the font has been updated, but the essence of the figure has been retained.

EcoDepot logo design

This environmental brand was for Christchurch refuse stations who recycle domestic waste.

Mondo logo design

An office chair brand.

SBC logo design

Business consultancy franchise, part of Action Coaching. This logo reflects the energy and pace a coach brings to your business.

Supashade logo design

A fire-resistant shade cloth for playgrounds and horticulture.  Part of Donaghys that was sold to Gale Pacific.

Pakworld logo design

A printer who specialised in packaging and boxes, especially those with complex folds and shapes, needed a fresh brand identity.

See also

Logos applied to corporate stationery such as business cards, letterhead etc

Brand specs manuals showing how to apply logos

Trade show stands

Packaging

Brand workshops

Find out more about our branding services, see examples of how we apply branding to stationery, brochures, packaging, and brand specs manuals.