DM Pieces

DM pieces, letterbox flyers & letters

Reach new markets, target specific sectors and make an impact with tools and campaign teasers that achieve cut through.

Abacus direct marketing piece

Christchurch & Canterbury Convention Bureau direct marketing piece

Christchurch & Canterbury Convention Bureau Private Eye - Chairmans Award, Multiple Media and Direct Mail award, South Island Advertising Awards 2004. This multi-pronged campaign to raise the profile of Christchurch as a conference destination to Australian professional conference organizers started with a spoof detective pack, with manilla folder complete with bagged clues and a coffee stained letter inviting readers to help the Chch & Canterbury Convention Bureau find a missing conference guest speaker who was seen leaving an after-conference revuew itha mystery blond with no mind, oops no good on her mind.

The letter successfully directed 24% of targets to a web site where they completed prequalifying info to go into the draw to win a trip to Christchurch to go on the trail of the missing speaker.

Humourous emails were then sent, following the trail of the detective, allowing us to educate them on the destination while holding interest, with links to all business partners such as accommodation providers and key activities e.g. chocolate fish clue linked through to whale watching.

The top 25 candidates based on profile information collected were brought over with airline support to follow a glamorous and exciting trail for four days, discovering the region and its facilities. The missing speaker was, of course, found with the mystery blond at the end.

The client also leveraged significant PR in trade publications.

Complete Event Pouch direct marketing piece

An exclusive catering company noticed that there were many people at its functions who may need a caterer at some point in the future and could be prospective clients. The challenge was not to overshadow the host holding the function.

Alexanders designed a little pouch “Your dish is our command” with business card sized cards promoting venues, menus and services (these could be updated at minimal cost). A small sign was placed at the exit “If you enjoyed the food, please take a treat” with a basket of these pouches. They were also direct mailed to prospect corporate clients, and were a handy size to keep in one’s purse for future reference. The client liked the slogan so much he trademarked it.

Elliott's Nursery Olive Expo direct marketing letterbox flyer

Flyers to rural letterboxes boosted numbers at open days selling olive trees.

Going Places Travel & Tourism College brochure

A new tourism college needed to acquire a database of sixth formers. At a stand at a Careers expo day, we offered a prize of free tickets to Robbie Williams. This mini brochure had the tear off entry form, and also formed a rocket which could be used as a desk prompt for school Careers Advisors. We garnered a database of 2,000 prospects from 6,000 attending.

Marketing Association Red Glass invitation design

Alexanders sponsored this invitation to a Marketing Association event. Cover: “Care to taste full-bodied marketing camaraderie?” Inside: “Join us for another hour of marketing fusion where united we stand until we’ve had one too many and then we fall…” As you pull the glass down, the text goes from “exchanging pleasantries” to a more muffled “eksanshing phun numbers.”

Net24 internet service provider direct marketing flyer

This postcard invited customers to speed up their internet connection and included retro flames sticker for a laugh - not sure if anyone did put the racing stripes on their PC!

The Cathedral Grammar School Open Day ad II

After market insight uncovered key drivers, advertorial was booked in selected publications (shown here Family Times) to promote open days for the Pre-School, Junior School and Intermediate.

The Cathedral Grammar School Open Day direct marketing

Totally Tooled Maintenance direct marketing letterbox drop

A test was undertaken of these two letterbox flyers promoting a new property maintenance company (click pg 2 to see the hammer). Which do you think got a better response?

What a star direct mail campaign

This direct mail campaign by Christchurch and Canterbury Convention Bureau invited Australian professional conference organizers to cast for an action movie entitled “Heroes”. The initial pack included red feathers, a movie poster, and a script. They had to prequalify online, and those with promising conference business were brought over for a casting for the movie and grand tour of the region. Hollywood style stars were on their hotel doors, and mini videos of themselves were created for them to take home.