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Advertise with Google adwords | consultant to help with campaign managment

Knowing how to advertise using Google Adwords is a critical part of successful Adwords management.. Google Adwords and Search Engine Marketing (SEM) are in our opinion the most cost-effective and reliable methods of directing traffic to your website.

 

So what are Google Adwords?

Google is the number one search engine in New Zealand. When a user enters a search query on Google, they are shown the natural search results for that query (these are the websites ranked on the left hand side of the page, known as "Organic" Listings), along with the Google AdWords (these are "Sponsored Links" or small text ads displayed on the right hand side of the page).

 

Why use Alexanders to manage your Google Adwords?

By developing Google Adwords specific to your business, Alexanders will get you in front of an online market that is actively engaged in searching for information on your product or service type. Google Adwords mean your business appears on page 1 when a potential customer searches for a relevant keyword or phrase on the Google search engine.

At Alexanders, we have a dedicated staff member who works 100% in online marketing and manages all of our clients’ Google Adword accounts. Many people find setting up their own Google Adwords complicated and time consuming – so at Alexanders we make it easy. You benefit from the insight and experience of a Google Adwords expert, plus we can monitor and refine your ads to maintain maximum effectiveness.

Alexanders is an Adwords Consultant, with experience in the management of many adwords campaigns

 Google Adwords are also a cost effective, results-driven method of identifying what key words and phrases your market is entering when searching on Google. Once identified, we then optimize your website by embedding these keywords and phrases into the text and meta tags of your website so that it will achieve a high organic (natural) ranking on Google.

Our 6 step approach to designing a Google AdWords campaign is as follows:
1. Identify your goals, product groups and competitors that people might be searching for.
2. Create relevant keywords and ads for each of these product groups.
3. Run campaigns to test the ads and keywords.
4. Track and analyse the performance of your ads and key word phrases.
5. Modify your campaign ads and search phrases as you see what works, and retain only the most successful ads.
6. Optimise web site text with most popular search phrases.

This last step is exciting. Once we’ve identified what’s working and which search phrases are most popular, we take the most searched keyword phrases and integrate them into updated web copy. Having content that is dense with these exact key word phrases, and coding/titles that includes them improves your page ranking, so when a user searches for your product and service, your "organic" web site ranking on the left will be displayed higher, improving your search engine page rankings and thereby traffic. Once you get a page one "organic" rankin

For expertise in Google Adwords, contact us on 03 3488 477 today.

 

 
 

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