Logo design - capture the essence of your company in your brand
Branding your company effectively through a new logo creates a platform to take your business to the next level. Alexanders Internet Marketing (we recently changed name from Alexanders Advertising) in Christchurch has been designing logos for South Island companies for over 13 years. Our logo/branding services include:
Logos, names, slogans & bi-lines Reflect your core business, reposition, communicate your point of difference, or incorporate a new activity. Make a strong first impression or revitalise tired or dated image.
Brand rationalisation, architecture, workshop & audits Articulate your competitive advantage or core brand promise. Cement core values, establish your company's personality, and one consistent message about what your company stands for. Review collateral to see where your key message falls short. If your divisions, products or brands are dated, unrelated or confusing to the market, we'll reorganise your heirarachy or redesign a consistent body of visuals, and provide a platform and framework for all future marketing efforts that will increase brand and customer loyalty. [See also: branding for more detail]
Corporate stationery & collateral Apply your new logo to business cards, full stationery, folders, signage, calendars, presentation tools & tradeshow livery. Ensure your brand delivery reflects your core message and positioning, and presents a consistent, credible and professional image.
Brand specs manuals & sheets Develop a set of guidelines for application of your logo such as pictures, fonts and colours that will ensure your brand delivery is consistent, irrespective of the size of your organisation or distribution network.
Materials CD & online logo/photo library Safe keep your logos or ad series on CD, and provide frequent users such as suppliers and distributors with easy access to your brand applications.
Trade show stands Filter out relevant targets and attract prospects onto your company stand.
Packaging Stand out on the shelves; make your packaging do the job of an invisible salesperson, encourage trial
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