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Print Advertising

If you're looking to improve your profile, consider this key stat: only one in 20 print ads gets noticed, yet everyone scans the headlines.  That's why the headline is 70% of the success of your ad.  Design is key to attract attention, but content is key to retain attention!

Over ten years of public speaking and marketing seminars, Alexanders' founder Rachel Alexander asked groups to evaluate newspaper sections to identify the ads that stood out.  As a result, Alexanders has developed a five point formula for newspaper and magazine advertising that improves the conversion rate from print ads.   With hundreds of ads in many publications and directories, it's important to stand out, through size, design or imagery and compelling content. 

People are intrinsically motivated by what they will improve, gain or accomplish, or reduce eliminate or avoid.  Our role is to understand your customer and product, search for insight, and present it in a way that engages the reader - provides benefits, builds credibility, and gets them to take action – whilst reflecting your company's personality and look.

This means our print advertising is not always be styled like an ad.  Editorial is far more widely read than ads.  We orchestrate, plan, budget and implement print advertising, either directly with the publisher or via the client, depending on your preferred style.  Please take a look at our portfolio, or call us to discuss organising a marketing campaign.


Digital news of the month.

Google Green Ads!

Not long ago Google changed the colour of their ads from yellow to green, you may remember the "Ads" symbol on the first couple of lines of results indicating an advertisement; yes that is what has been changed. You might ask "this is not a major change, why is it important?"

Now the ads are very similar to the organic search results, this means number of clicks on the ads can potentially increase. This comes a month after Google started to show more ads on top and bottom of the first search result page. One might say, Google is looking to make more money and help more business to be found through ads. Yet comparing to other search engines such as Yahoo and Bing, Google's green ads are easier to spot.

Google launched green ads first in USA and then in Europe, interestingly enough the results are showing some slight change in the click through rates (CTR) on the new design, maybe a good news to advertisers to get more traffic for their money after all. 

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Alexanders Internet Marketing has an overal satisfaction rating of 4.7 out of 5 based on 26 paying customer rating.

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