You may have noticed visual changes recently when searching in Google. Somehow Google Ads are looking a lot like search results, differentiated only by a small “ad” mark in the beginning. Google has surreptitiously changed this little box that signals a Google AdWord from obvious yellow to sneaky green. This change makes it even more likely that you will unknowingly click on an ad. The new ad rolled out alongside other changes that put advertiser convenience before user experience.
Pokemon Go is the fastest mobile game ever to reach the number one spot for revenue on mobile stores. Hoards of people can be seen walking with their heads glued to their smartphone screens. Augmented Reality expert explains what’s behind the success.
In September 2015, Google reported that 88%* of people in New Zealand use a smartphone (87%* of these people using them daily). This reflects the global trend that the internet is at the very heart of everything consumers do. 87%* of Kiwis use smartphones daily, which has caused an increase of mobile searches, including popular of […]
It is 12:30 am. You come home from a party and you see a leak in your kitchen. Frantically grabbing your phone or computer, you start searching for “24 hours Plumbers near you”. You see pages and pages of results and names. Which one do you pick? Which one is qualified enough to do the job? Do you have time to read a review or two about the service they offer? Well it’s not a fun at that hour, and this may be a little far-fetched, but read on and you’ll get the idea that Google is onto creating a solution for this scenario.
A research by Exacttarget® shows that 47% of marketers ranked conversion optimisation on top of their marketing expenditure for 2014. This makes perfect sense if you want to convert more leads and generate more business through the same number of visitors on your website.
If you use Analytics software you may have noticed some strange websites popping up in your referral acquisition report and making your bounce rates look worse than they used to. Here at Alexanders we have seen an increasing trend in ‘spammy’ robot referrals and ‘ghost referrals’. Ghost traffic is when there is never actually a […]
About Rachel Alexander
Rachel Alexander is a specialist internet marketing minx with over 20 years experience in marketing (see more)
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