Web design Christchurch
internet marketing

It’s arrived! Google Shopping NZ launched

March 20th, 2017

Wondering why product pictures have started popping up at the top of your Google search results? Meet the latest addition to the Google AdWords product suite, Google Shopping. NZ’s online marketers have been eagerly anticipating the arrival of Google Shopping for many years. Having first been launched in US back in 2012 and Australian in […]

Google Green Ads: Has Google really given up on user experience to put revenue first?

August 4th, 2016

You may have noticed visual changes recently when searching in Google. Somehow Google Ads are looking a lot like search results, differentiated only by a small “ad” mark in the beginning. Google has surreptitiously changed this little box that signals a Google AdWord from obvious yellow to sneaky green. This change makes it even more likely that you will unknowingly click on an ad. The new ad rolled out alongside other changes that put advertiser convenience before user experience.

Story of Pokemon Go, a viral mobile app.

July 15th, 2016

Pokemon Go is the fastest mobile game ever to reach the number one spot for revenue on mobile stores. Hoards of people can be seen walking with their heads glued to their smartphone screens. Augmented Reality expert explains what’s behind the success.

Google launches Create, a variation of Pinterest for “intelligentsia”

March 29th, 2016

Newly launched Google+ Create (March 2016), is a kind of Pinterest for intelligentsia. Whereas Pinterest is visually-oriented, largely design-based and appeals mainly to women, Google Create allows themed boards of relevant content on a topic, that you can share and has no gender bias from a content point of view.

What the heck is programmatic advertising? Is KPEX a Durex product or an innovative digital advertising strategy?

March 29th, 2016

What is “programmatic” advertising? You probably know that Google knows your profile from your search behaviour. Programmatic advertising enables advertisers to reach a particular group of people sharing similar profiles, on websites where an independent party manages the advertising. Find out about the main programmatic options in New Zealand and Australia.

“New Zealand consumers don’t just go online. They live online”

November 19th, 2015

In September 2015, Google reported that 88%* of people in New Zealand use a smartphone (87%* of these people using them daily). This reflects the global trend that the internet is at the very heart of everything consumers do. 87%* of Kiwis use smartphones daily, which has caused an increase of mobile searches, including popular of […]

Google Home service ads, a new era for smaller service providers.

October 13th, 2015

It is 12:30 am. You come home from a party and you see a leak in your kitchen. Frantically grabbing your phone or computer, you start searching for “24 hours Plumbers near you”. You see pages and pages of results and names. Which one do you pick? Which one is qualified enough to do the job? Do you have time to read a review or two about the service they offer? Well it’s not a fun at that hour, and this may be a little far-fetched, but read on and you’ll get the idea that Google is onto creating a solution for this scenario.

78% of Kiwis turn straight to search engines for online information search

September 20th, 2015

We often have clients come to us that are hesitant about moving more of their marketing spend online, unsure if it is the right thing for their business. Often the statistics and keyword traffic speak for themselves, and in this competitive environment, the web is changing the market places that businesses compete in. Now is […]

Love or hate relationship. Will Kiwi users respond well to Instagram ads?

September 16th, 2015

The big news is, after Australia it is now time for companies in New Zealand to try the platform and advertise on it. This sounds like an amazing opportunity, but is it? Well with addition of Facebook targeting tools, and the ability to combine both applications together for mobile campaigns; Instagram advertising looks very promising. But let us not forget the first responds from users to early campaigns by McDonald on Instagram.

Does your website convert as well as it should? What is conversion rate optimisation (CRO)?

August 18th, 2015

A research by Exacttarget® shows that 47% of marketers ranked conversion optimisation on top of their marketing expenditure for 2014. This makes perfect sense if you want to convert more leads and generate more business through the same number of visitors on your website.

About Rachel Alexander

Rachel Alexander is a specialist internet marketing minx with over 20 years experience in marketing (see more)

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