Agri marketing is tied closely to the seasons. We've been marketing to farmers for years including clients such as PGG Wrightson, Ravensdown, VetEnt - NZ's largest vet group, Donaghys, Meridian, ATS and NZ Grain & Seed Trade Association. Owner Rachel's no-nonsense approach to agri marketing comes from being partnered to a sheep & beef farmer.
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PK+ palm kernel logoA dried molasses protein burst for dairy cows from palm kernel for Gardner Smith |
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PGG Wrightson NewsletterWith over 2,500 staff, and multiple divisions, it’s hard to keep everyone in the loop. An old newsletter had too many audiences (staff and clients), so Marketing Manager Lizzie Parker invited Alexanders to develop a new newsletter specifically for staff. The final version builds in an entertainment factor, informs staff of key initiatives, and educates them on what different departments do. |
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Meridian Irrigation Conference StandWith long sides to the stand space, Alexanders organised a photo shoot to get the 4m long shot on a Darfield dairy farm for the irrigation conference. |
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VetEnt websiteAlexanders has an ongoing relationship with NZ's largest vet group VetEnt, providing contracted marketing and design services, including the production and management of this 70 page website. |
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PGG Wrightson half year report brochureThis half year report was commissioned shortly after the merger. The design incorporated colours from recent Corporate Brand Specs. |
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Donaghys Presentation FolderThis three panel folded doubled as a corporate profile. Flap in middle. Can also be produced with a spine. |
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Four Seasons Molasses adThis campaign demonstrated the effects of molasses on cow digestion for Gardner Smith, showing how much more energy cows had (pic 1 pads on fenceposts), better health for expectant mums (pic 2 baby rattles on fencewires) and relaxed temperament (sunnies) |
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Elliot's Nursery
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Donaghys Arboriculture BrochureTony McDonald, Rope & Cordage Manager, Donaghys on 8 pg A4 brochure“We got exactly what we wanted! In this niche (arborists), you have to be talking their talk, and relating to the industry. The brochure Alexanders produced is professional, technically informative (not just a bunch of pictures), and industry specific. We’ve had lots of good feedback - no one was expecting something of that level of professionalism from a New Zealand company - it puts us on a par with our international competitors." |
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