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Marketing Consultants

Marketing Consultant  

CEO Rachel Alexander (Bcom, BA):

Rachel founded Alexanders 20 years ago as a marketing consultancy in 1996 and now has over 25 years of strategic marketing advice under her belt. Self-Employed Woman of the Year (Sth Is) 2000. Formerly Tourism & Marketing Consultant KPMG (3 yrs), & a variety of marketing roles for companies including T & Ski, Air New Zealand (Cargo), LWR Industries (apparel), Allied Mortgage Guarantee (United Bank), and Solar Wings (UK manufacturer/exporter). Enjoys hunting and polo (horses), skiing, shares & gardening. Mother to two bumptious boys, aged 11, 13 and stepdaughter 17. Partnered to a North Canterbury farmer.

Rachel hang gliding in Spain, Queenstown and Christchurch




“Rachel has mastered many of life's dances. I first met Rachel when she was a hang-gliding competitor. It was her aliveness and zest for her sport that first magnetised my attention. I wanted to learn her unique combination of savvy planning, determination and fun. I thought I was doing it hard in my wee minority sport of Coast to Coast Adventure racing, but against huge gender odds in a less than minority sport of hang-gliding, Rach achieved world fame. What truly shows her brain must be bigger than a planet is the way she successfully adds more and more complex dances to her repertoire.” Steve Gurney.

As one of Christchurch's leading marketing consultants, Rachel has completed projects for Ngai Tahu, UniMed Health Insurance, VBase, Veterinary Enterprises, Christchurch International Airport, Skope, Tait, Dynamic Controls and a number of retirement villages. 




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App and Web projects manager: Roger Heale (BSc) 

Roger graduated from Edinburgh University with a degree in Neuroscience and promptly went to work in the Argentine finance industry. After several twists and turns, including having 5 years (and 3 kids) in NZ, he found himself back in Buenos Aires building a datacentre for Standard & Poors’. It was here that Roger honed his Project and Change management skills, overseeing database builds, creating new teams and rapidly expanding the office’s capabilities. It was also where his interest in technology took flight and the resulting long term relationships with software developers and graphic designers that continue to influence his career today. Since returning to Christchurch with his family, Roger has continued to build Apps across a variety of fields and is now bringing his project management and business experience to Alexanders. If not found coaching his kid’s sport teams, he provides family entertainment through crayfish wrestling and bee whispering..




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Copywriter and Account Manager: Kerryn Lyes (BCom)

After completing a Bachelor of Commerce in Marketing at the University of Canterbury, Kerryn has gained practical experience in written communication. She delivers content with voice, style and purpose for both digital and print media. She achieves a balanced lifestyle through landscape photography, group fitness and tramping.




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Project Manager: Mateo Alessio-Ferranti (BCom)

Adwords and optimisation Project Manager. After graduating with a degree in Advertising and an eCommerce Diploma from Argentina, Mateo worked for a digital agency for 3 years with a focus on pay-per-click campaigns and search engine optimization. He ran a large number of campaigns in hospitality, real estate and services, Mateo brings a goal oriented approach to optimizing online performance. He is passionate about football, metrics and keeping up to date with trends and methods; because innovation is the engine of Digital Marketing.




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Web Developer: Paul Swafford

With 30 years of being an IT geek and software engineer, Paul has the passion and off-the-scale IQ to resolve any coding challenge in php with specialist Wordpress and WooCommerce knowledge.  Uni was cast aside when his part time business taking apart PC’s took off. He has developed online learning software, an online business directory, iOS apps and an online accounting systems (pre-Xero). In his spare time, he enjoys running around Hagley Park or the Port Hills and playing strategic board games with friends.





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Chinese Account Executive: Ivy Cui (MCom)

Content Magician, Translator. Ivy is from Xian in Western China, and has been curating content for multiple WeChat accounts in the tourism industry. She brings expertise in how local Chinese and international Chinese use media, how to structure Chinese social media posts and WeChat accounts, and a proven track record in driving Chinese ecommerce.




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Designer: Brodie Thompson (D.VisComAD)

Born and raised in Central Otago, Brodie followed his passion to Christchurch after being awarded a scholarship to study a Diploma in Visual Communication Art and Design at the Design & Arts College of NZ. Brodie has spent the last 11 years in the design industry in Christchurch and brings his experience and talent for design and branding to the Alexanders team.




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Financial Controller: Heidi O'Brien (BCom)

After graduating from Lincoln University with majors in marketing, economics and accounting, Heidi worked at in both Accounting and Analyst positions before owning a Harrisons Carpet Court franchise. Heidi now works part time for Alexanders while raising her family. Since joining the team at Alexanders, Heidi has been appreciating a newly found work/life balance. In her free time, she enjoys family trips in the outdoors with her tribe of four children and skiing at Porters Ski field.




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App programmer: Nicolas Celico 

Our dedicated Senior App programmer Nico has over 10 years of mobile app and software developing experience. Before working with Alexanders, Nico worked with world class software developing team including Gameloft, Capital IQ, a Standard & Poor’s company and CME Group, a world leading derivative trading software platform in financial services from Buenos Aires.




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App designer: Martin Rognoli 

Martin is a passionate and talented Art Director with a Graphic Design degree from the University of Buenos Aires (UBA). Martin aims to create something integrally unique for every project and his work is never static. While working with Alexanders as an app designer, Martin is also an Assistant Professor at the University of Buenos Aires.





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