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Marketing Consultants

Marketing Consultant  

CEO Rachel Alexander (Bcom, BA):

Rachel founded Alexanders 20 years ago as a marketing consultancy in 1996 and now has over 25 years of strategic marketing advice under her belt. Self-Employed Woman of the Year (Sth Is) 2000. Formerly Tourism & Marketing Consultant KPMG (3 yrs), & a variety of marketing roles for companies including T & Ski, Air New Zealand (Cargo), LWR Industries (apparel), Allied Mortgage Guarantee (United Bank), and Solar Wings (UK manufacturer/exporter). Enjoys hunting and polo (horses), skiing, shares & gardening. Mother to two bumptious boys, aged 11, 13 and stepdaughter 17. Partnered to a North Canterbury farmer.

Rachel hang gliding in Spain, Queenstown and Christchurch

 


 

 

“Rachel has mastered many of life's dances. I first met Rachel when she was a hang-gliding competitor. It was her aliveness and zest for her sport that first magnetised my attention. I wanted to learn her unique combination of savvy planning, determination and fun. I thought I was doing it hard in my wee minority sport of Coast to Coast Adventure racing, but against huge gender odds in a less than minority sport of hang-gliding, Rach achieved world fame. What truly shows her brain must be bigger than a planet is the way she successfully adds more and more complex dances to her repertoire.” Steve Gurney.

As one of Christchurch's leading marketing consultants, Rachel has completed projects for Ngai Tahu, UniMed Health Insurance, VBase, Veterinary Enterprises, Christchurch International Airport, Skope, Tait, Dynamic Controls and a number of retirement villages. 

   

 

 

David  

Project Manager: David Ramirez (BCom Hons, Marketing)

Once he completed his Honours Degree in Marketing at Canterbury University, David crossed the ditch to Australia and then the UK to work in the health and fitness industry. There, he gained 4 years’ experience in the franchise sector working closely with new business owners for Anytime Fitness gyms. David brings insight on what initiatives worked in launching and growing franchisee gyms in the UK & Australia. If he’s not in front of a computer you’ll find him down at the gym, on the football (soccer) field or listening to live music at the pub.

   

 

 

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Web Developer: Paul Swafford

With 30 years of being an IT geek and software engineer, Paul has the passion and off-the-scale IQ to resolve any coding challenge in php with specialist Wordpress and WooCommerce knowledge.  Uni was cast aside when his part time business taking apart PC’s took off. He has developed online learning software, an online business directory, iOS apps and an online accounting systems (pre-Xero). In his spare time, he enjoys running around Hagley Park or the Port Hills and playing strategic board games with friends.

 

   

 

 

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Copywriter and Account Manager: Kerryn Lyes (BCom)

After completing a Bachelor of Commerce in Marketing at the University of Canterbury, Kerryn has gained practical experience in written communication. She delivers content with voice, style and purpose for both digital and print media. She achieves a balanced lifestyle through landscape photography, group fitness and tramping.

   

 

 

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Digital Account Executive: Anne-Catherine Berrut (MBM, MArts)

Originally French Swiss, Anne-Catherine recently changed career from being a performance violinist, completing a Masters in Business Management at UC (boosting post-and-undergrad degrees from Royal College of Music, Geneva University and Smith College, USA). Anne-Catherine brings a passion for beauty in all forms (music, poetry,  visuals, food and wine), linguistic skills as a free-lance journalist, as well as project management and marketing experience from promoting concerts and events. She enjoys the Kiwi lifestyle and indulges in outdoor activities, indoor dancing and yoga. 

   

 

 

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Chinese Digital Manager: Geoff Chen (BCom)

Born in Christchurch, Geoff spent his childhood in China and speaks fluent Mandarin. Geoff is passionate about marketing and completed a Bachelor of Commerce majoring in Marketing and Management at the University of Canterbury. Geoff joined Alexanders to manage the exciting WeChat project in partnership with Tencent China.  

   

 

 

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Designer: Brodie Thompson (D.VisComAD)

Born and raised in Central Otago, Brodie followed his passion to Christchurch after being awarded a scholarship to study a Diploma in Visual Communication Art and Design at the Design & Arts College of NZ. Brodie has spent the last 11 years in the design industry in Christchurch and brings his experience and talent for design and branding to the Alexanders team.

   

 

 

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Financial Controller: Heidi O'Brien (BCom)

After graduating from Lincoln University with majors in marketing, economics and accounting, Heidi worked at in both Accounting and Analyst positions before owning a Harrisons Carpet Court franchise. Heidi now works part time for Alexanders while raising her family. Since joining the team at Alexanders, Heidi has been appreciating a newly found work/life balance. In her free time, she enjoys family trips in the outdoors with her tribe of four children and skiing at Porters Ski field.

   

 

 

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App projects manager: Roger Heale (BSc) 

As a Prosci Qualified change Manager, Roger has been successfully developing apps for the past 5 years with our team of Spanish/Argentinian app programmers. He has developed apps for education, industry, health and fitness purposes. He previously worked in management of financial services software. Roger has been a keen marathon runner, and met his wife while working in Argentina. He lives in Christchurch with his family of three.

   

 

 

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App programmer: Nicolas Celico 

Our dedicated Senior App programmer Nico has over 10 years of mobile app and software developing experience. Before working with Alexanders, Nico worked with world class software developing team including Gameloft, Capital IQ, a Standard & Poor’s company and CME Group, a world leading derivative trading software platform in financial services from Buenos Aires.

   

 

 

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App designer: Martin Rognoli 

Martin is a passionate and talented Art Director with a Graphic Design degree from the University of Buenos Aires (UBA). Martin aims to create something integrally unique for every project and his work is never static. While working with Alexanders as an app designer, Martin is also an Assistant Professor at the University of Buenos Aires.

 

   


 

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Digital Chinese Marketing

Explore how to reach Chinese residents, tourists and companies in China with WeChat advertising, Chinese social media and PR.

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