Web design Christchurch
internet marketing

Search Optimisation


Here is an example of reaching number one, page one, for a highly competitive phrase for ourselves.  It takes consistent work to get to, and then maintain a position at number one.

“The work to put us higher on Google has paid for itself in bucketloads.  Stephen’s going to have to put an extra man on soon – I’m swamped.”  Russell, Australian branch of Advanced Fuel Tanks, after seo campaign to launch the tank brand in Australia.

alex2 We retained a number one position for Marketing Christchurch for most of the year, but it's important to track your position to keep abreast of when you need to take action.
tanks1 Intermittent campaigns for this client yielded a solid ranking in Australia, after we cracked New Zealand.  The growth of the Australian market has been nearly all driven from our high internet profile.

Digital news of the month.

Google Green Ads!

Not long ago Google changed the colour of their ads from yellow to green, you may remember the "Ads" symbol on the first couple of lines of results indicating an advertisement; yes that is what has been changed. You might ask "this is not a major change, why is it important?"

Now the ads are very similar to the organic search results, this means number of clicks on the ads can potentially increase. This comes a month after Google started to show more ads on top and bottom of the first search result page. One might say, Google is looking to make more money and help more business to be found through ads. Yet comparing to other search engines such as Yahoo and Bing, Google's green ads are easier to spot.

Google launched green ads first in USA and then in Europe, interestingly enough the results are showing some slight change in the click through rates (CTR) on the new design, maybe a good news to advertisers to get more traffic for their money after all. 

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Alexanders Internet Marketing has an overal satisfaction rating of 4.7 out of 5 based on 26 paying customer rating.

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