Web design Christchurch
internet marketing

What we stand for

Precision, accuracy, and peak performance - refined through testing and measuring. measured approach to multiply results We all love a good idea or a smart design. But at Alexanders, we believe good ideas and design have to be based on the right message with the right attitude, or they achieve nothing bar a raised eyebrow. Our work stands out because it is gutsy, substantiated, appropriate, and because it generates a positive impact on sales results. How?

Where budgets allow, we commit to understanding your market. In the absence of consumer insight, we'll go and get it. Insight enables us to develop an accurate brief and determine strategy. 

We'll recommend alternative strategies that may improve ROI.

We apply creative prowess with a modicum of life experience to find cues and develop a few creative options that achieve emotional connection or "sing".

If a response is desired, we test the work in an affordable medium to define which creative inspires the most sales. Advertising should not be about guesswork! How do you know if you could have achieved a better response in the same space unless you trial more than one idea?

Once sales demonstrate the best performing creative, we then roll out a campaign in more mainstream media. Generating a ten fold rather than two fold return is not something that happens overnight. In fact it can take up to 8 months to apply our measured approach to multiply your results.

We are not all about "advertising". We are about results. A number of clients we deal with do not do "advertising" but are still proactive in building their businesses.

One client who used the Alexanders Advertising Performance Analysis approach doubled sales and halved spend.


Digital news of the month.

Google Green Ads!

Not long ago Google changed the colour of their ads from yellow to green, you may remember the "Ads" symbol on the first couple of lines of results indicating an advertisement; yes that is what has been changed. You might ask "this is not a major change, why is it important?"

Now the ads are very similar to the organic search results, this means number of clicks on the ads can potentially increase. This comes a month after Google started to show more ads on top and bottom of the first search result page. One might say, Google is looking to make more money and help more business to be found through ads. Yet comparing to other search engines such as Yahoo and Bing, Google's green ads are easier to spot.

Google launched green ads first in USA and then in Europe, interestingly enough the results are showing some slight change in the click through rates (CTR) on the new design, maybe a good news to advertisers to get more traffic for their money after all. 

Our clients ratings

Alexanders Internet Marketing has an overal satisfaction rating of 4.7 out of 5 based on 26 paying customer rating.

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